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Wednesday, May 19, 2004

Negativo

The New Republic has an interesting article regarding the Bush campaign's use of "negative" political ads airing in Spanish-language media:

So the Bush team is faced with a difficult decision: It can either stick to the positive style that seems to have worked with Latinos in 2000, or try to exploit the relative media vacuum around Latinos by going negative in a bid to change as many minds as possible before November. The former might be a little harder to do now that Bush is the incumbent... At the same time, going negative could well turn off Latino voters...

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