Friday, March 10, 2006

Univision in Transition

From the New York Times:

Catering to the country's growing Latino population — 40 million and counting — Univision now challenges ABC, CBS, NBC and Fox, especially in big coastal cities like New York, Los Angeles and Miami, occasionally beating them in the ratings with its sexy, soapy prime-time shows.

But as would-be buyers prepare bids for Univision Communications, a consortium including Grupo Televisa of Mexico, which supplies many of the network's shows, emerged Thursday as a potential bidder.

Any new owner would have to wrestle with the shifting dynamics of the company's audience. More Latinos are American-born and English-speaking, and their tastes in television are changing more quickly than Univision's shows.


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